Friday, 27 March 2009
Tuesday, 24 March 2009
When I came across Alexandra Groovers stunningly elegant, dark, quirky, sheek designs which were presented for the first time during the recent Fall 09 fashion week as part of Vauxhall Fashion Scout - I decided I had no choice but to interview her for my blog.......
me - What is your favourite trend for fall 09?
Alexandra - Big jewellery- it's about time it came back- it is such a nice way to make a statement with one's outfit.
me - When did you launch your brand?
Alexandra - I had a soft launch for the label in 2008, and my first official catwalk show was this past February 2009.
me - If you could steal anyones wardrobe from past or present, who's would it be and why?
Alexandra - Ooh, there are too many good choices- but I think Cleopatra would be up there- the Egyptians were so extravagant from their clothing, to their jewellery, hairstyles and makeup.
me - Where do you find inspirations for your designs?
Alexandra - I mostly take inspiration from the natural sciences, but this season, I will take this inspiration with the addition of researching the mythology associated with my natural subjects.
me - When and where did you decide you wanted to be a designer?
Alexandra - I grew up with a jeweler mother and a painter father and a furniture designer who was my babysitter- I think it was pretty much my destiny to become a designer or an artist! But my interest in clothing as a form of design most definitely began when my mother signed me up for my first sewing class when I was 10 years old.
me - Describe the perfect "Alexandra Groover" woman?
Alexandra - The Alexandra Groover woman is one that is very stylish, but also does not blindly follow all of the current fashion trends. She is more individual and prefers to invest in pieces that will compliment her existing wardrobe and not be thrown away after one season. When designing, I keep in mind that I would like each design to be a special, yet classic piece that the customer will want to keep for years and years.
me - What is you favourite fashion boutique?
Alexandra - Max Field in Los Angeles, California, USA
me - Can you give any tips to aspiring fashion designers?
Alexandra - The ones who fail are the ones who give up. Or I perhaps it is best left to man who says it best:
"If one remains as careful at the end as he was at the beginning, there will be no failure." Lao-Tzu
Failure is the foundation of success, and the means by which it is achieved. - Lao-Tzu
me - What was it like to present your collection in London Fashion Week as part of Vauxhall Fashion Scout?
Alexandra - It was a great honor to be able to present a professional catwalk show to the press and public. Thanks to Vauxhall Fashion Scout, I was able to do this. It couldn't have been better. I had a great team of people helping me make it the successful show that it was.
Wednesday, 18 March 2009
We all need to protect our eyes - and as super fashion conscious girls we'll protect them with style.......... These floral, retro, topshop sunglasses are the perfect way to have fun in the sun whilst being on trend! - As an extra side point - they are also suiting the recession at £15.00
Tuesday, 17 March 2009
I was fascinated looking through photos of Etro's fall 09 fashion week show, eyeing their stunning aztec prints, decorating long flowy, intricately cut dresses and jumpsuits! Their signature paisley print is mind boggling-ly gorgeous. Well all this is not too suprising - seeing as their company is still standing strong (and as fashionable as ever) after twenty six years since its launch in 1983 in a small boutique in Milan. Etro is the perfect example of timeless glamour......... and I have interviewed Kelly Frey the PR manager of Etro USA to hear more about the brand and how she got to work for it etc.
There are few things in life that sparkle more than the perfect cocktail dress, it’s love at first sight!
me - What is/ are your favourite boutiques?
Kelly - Opening ceremony , What Comes Around Goes Around, Chloe, Jonathan Adler (for home), Guarlain (fragrance shop in Paris I love all the bottles.
me - How would you describe your personal style?
Kelly - I’m a Mix and matcher , uptown/ downtown whatever town I throw it all in together and make it work. I love the fanciful pieces of the runway, but on a daily I keep it simple with a strong addiction to oversized cardigan sweaters and silk printed dresses. I do love black as much as I love color even after 2 years at ETRO it’s still always chic and perfect for any occasion, but it’s not as fun as a pretty paisley print.
me - What tips could you give to the future generation of the fashion industry?
Kelly - Read your books; fashion magazines cover to cover. They are the mirror of the industry and reflect everything that is happening right now in fashion. Go out! everywhere and anywhere, networking is the key to success in any industry and especially in the fashion world. Most importantly pick a job you love to do and it will never feel like work
Sunday, 15 March 2009
Lanvin - £318.00
This "Bright Escape Cuff" straight from the Matthew Williamson spring/summer 09 catwalk is just what you need to spice up all your favourite looks for this spring (summer). Its bright multicoloured "spiked" print will complete all your spring summer dresses/ jumpsuits! At £160 its quite pricey - but definitely a piece to invest in!
Saturday, 14 March 2009
Friday, 13 March 2009
me - Did you attend many of the London Fashion week fall 09 shows, if so did you have any favorutie collections?.
Frankie - As an assistant I didn’t get to attend that many shows but I did go to the Eun Jeong show which was amazing, gorgeous bursts of coral, fringed tights are a must have for AW ‘09..
me - On a standard working day what is your office dress code?
Frankie - We all have our own individual styles.. Some you wonder if they wake up looking that glamorous, others rock the London Kate Moss look! As long as your comfortable we have no real dress code..
me - Who is your fashion inspiration/idol?
Frankie - more programme than icon.. Gossip Girl is my latest style obsession (The City following in close pursuit!) Season two, summer for the Manhattan elite, between all the drama, the girls work holiday glamour to perfection with bejewelled kaftans, straw bags and metallic sandals..
me - In your opinion are high heels a necessity to finish off an outfit?
Frankie - There has been real debates about high heels recently, the health issues surrounding a good pair of Jimmy’s but personally, at 5’2 they are the finishing touch to any outfit..
me - What is your opinion on some of the latest trends that are very unflattering- e.g. harem pants?
Frankie - I don’t own a pair of Harem pants, I think trends are a lot of fun, not a necessity, I think if they don’t flatter you its not compulsory to follow.. – try another trend.. I’d swap Harem pants for a bit of the 1950s styling trend, I would look way too much like ‘Cant Touch This!!’..
me - What type of woman is my-wardrobe.com aimed at?
Although we are all still adoring the classic Balenciaga bag - we are all definitely up for more colour in our lives and that is where the colourful, woven Balenciaga comes in the picture!
Thursday, 12 March 2009
Wednesday, 11 March 2009
Tuesday, 10 March 2009
Here is some back round information on Catwalk Genius so you can learn abit more about it - they sponsor some of my favourite designers e.g. Laura Lees and David David....... and they also have an amazing online boutique (the information I got was taken from their press release):
Now in its second season, online website Catwalk Genius continues
to go from strength to strength. This season, the site has attracted
names including David David (- who I interviewed) , the first womenswear collection from Stansfield and new designer Colin Henderson.
Catwalk Genius is a unique fashion venture that showcases the work of designers and labels who are
established as well as new, fresh talent. Born from the principles of supporting
fashion designers and brands to retail their collections online while also
offering support to develop their businesses! Catwalk Genius is
dedicated to promoting new and growing designer level fashion to a wider
audience. The initiative also encourages a new kind of relationship between the
customer and the designer using a new ‘crowd-funding’ scheme. The basic
principle of this idea is that customers can help support designers and brands
with a small financial contribution for a share of the final profit.
Catwalk Genius is split into several easily defined sections featuring the
Devine) to the up and coming (Fred Butler, Aganovich, Jojo and Malou) and
brand new names now able to launch through the support of the site:
THE BOUTIQUE: the premium section featuring collections from established designer names collaborations exclusive to Catwalk Genius
THE SHOP FLOOR: featuring collections from a selection of up and coming and new designers
THE SAMPLE SALE: past season sale stock and samples at reduced prices
BACK A DESIGNER: the ‘crowd funding’ initiative
NEWS: the Catwalk Genius blog filling you in on all CG news plus general fashion info
The site allows designers access to manage their own stock, pricing and
delivery, enabling those with limited stock to ensure the product availability outlined
on the site is as accurate as possible. Catwalk Genius aims to use the best
possible practices to ensure the site and its partners are avoiding the unethical
methods practiced by fast, disposable fashion brands.