Tuesday, 10 March 2009

I Love Catwalk Genius

Here is some back round information on Catwalk Genius so you can learn abit more about it - they sponsor some of my favourite designers e.g. Laura Lees and David David....... and they also have an amazing online boutique (the information I got was taken from their press release):

Now in its second season, online website Catwalk Genius continues 

to go from strength to strength. This season, the site has attracted 

names including David David (- who I interviewed) , the first womenswear collection from Stansfield and new designer Colin Henderson. 


Catwalk Genius is a unique fashion venture that showcases the work of designers and labels who are 

established as well as new, fresh talent. Born from the principles of supporting 

fashion designers and brands to retail their collections online while also 

offering support to develop their businesses! Catwalk Genius is 

dedicated to promoting new and growing designer level fashion to a wider 

audience. The initiative also encourages a new kind of relationship between the 

customer and the designer using a new ‘crowd-funding’ scheme. The basic 

principle of this idea is that customers can help support designers and brands 

with a small financial contribution for a share of the final profit. 

Catwalk Genius is split into several easily defined sections featuring the 

work of easily recognised names (Sinha Stanic, David, David, Laura Lees, Tatty 

Devine) to the up and coming (Fred Butler, Aganovich, Jojo and Malou) and 

brand new names now able to launch through the support of the site: 



THE BOUTIQUE: the premium section featuring collections from established designer names collaborations exclusive to Catwalk Genius 


THE SHOP FLOOR: featuring collections from a selection of up and coming and new designers  


THE SAMPLE SALE: past season sale stock and samples at reduced prices 


BACK A DESIGNER: the ‘crowd funding’ initiative 


NEWS: the Catwalk Genius blog filling you in on all CG news plus general fashion info  


The site allows designers access to manage their own stock, pricing and 

delivery, enabling those with limited stock to ensure the product availability outlined 

on the site is as accurate as possible. Catwalk Genius aims to use the best 

possible practices to ensure the site and its partners are avoiding the unethical 

methods practiced by fast, disposable fashion brands. 



  1. ...and we're loving CocoButterLipbalm right back!

    Thanks for the kind words.


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